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Today, with a myriad of options available to communicate with members and prospects, fitness centers need to implement a multi-pronged strategy to reach, interact with and retain their members. Retention Management delivers communication solutions to help the health club industry make a positive impact on Member Attrition, sales and profitability. 

Email Services:

Automated Services:

Retention Management's automated email communications can help you target every segment of your fitness club's membership:  new members, active members and low and non-users.  Whether it is sending a personalized new member orientation, the latest health and wellness information to your members, connecting with the low and non-users that could fall through the cracks or just wishing a member Happy Birthday, Retention Management's automated email delivery solutions provide an intuitive service that keeps your members feeling well cared for and connected.

Marketing Services:

Retention Management understands that the long-term health of the fitness industry requires solid fitness center profitability.  And our Email Marketing Solutions help you drive sales and improve revenue utilizing our Broadcast Email Engines.  Work sales leads, increase fitness center program usage or reconnect with your alumni membership.  Retention Management provides an efficient, effective, green alternative to direct mail.

Social Media Services:

Member interaction has exploded to include multiple communication platforms.  And today’s Social Media channels are more immediate, interactive and provide a tremendous opportunity to expand your presence within your community. It is vitally important to fully leverage the many channels available to engage and build relationships that positively impact profitability. Retention Management will deliver the expertise to implement and execute successful Social Media strategies designed specifically for your fitness center.

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“When I first spoke to Jon about what Retention Management could do for us, I didn’t need to think twice - I signed up for his e-mail service immediately. 


Even though we had been sending our own e-mails to members, the response to the RM e-mails was immediate
... ”

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