To effectively reduce attrition you need to know which members are leaving before they do.  Retention Management’s Attrition Defense Program uses intuitive and proactive systems to pinpoint and then act on your high-cancellation-risk members.

• Our systems monitor the usage patterns of all your members, flagging those members whose attendance has changed, dropped off or stopped
• Based on the usage-flags, Retention Management automatically sends the appropriate words of encouragement along with a value-adding health tip
• For members who have stopped attending, there are a series of Recovery emails designed to provide incentive and pull the member back into a regular usage pattern
• A biweekly Recovery Report details which members are at the highest risk of cancellation 

A key component to reducing attrition is to never let a member become disconnected.  And if a member’s usage does drop off, take appropriate action quickly, effectively and consistently.  This proactive approach catches the member well in advance of their decision to cancel and can prevent them from becoming an attrition statistic.