from Client Services We truly work in an amazing industry. It is rewarding to be a part of something where our goal is to improve the quality of people’s lives. Here at Retention Management, we have the same mission - to encourage people to make exercise part of their routine so that they may reap the rewards [...]
Start With Why! Sales or Service – Where is Your Focus?
by Jon Nasta, COO Not a week goes by that we don’t talk to a club operator who is concerned about why they are doing what they do. Two years ago Simon Sinek gave a keynote address at IHRSA in LA with the focus being on the fact that everything we do is driven by [...]
Observations on Social Media
by Bob Shoulders, Director of Social Media Facebook is an interesting animal. On a daily basis, Retention Management’s Social Media division asks our clients to develop their fan bases by asking for likes via broadcast emails, posting links on their websites, tagging images from their club fan page, posting interesting and engaging content, etc. If [...]
Education – The Greatest Gift
by Jon Nasta, COO Our second favourite client in the UK (we don’t have favourites here at Retention Managemenmt ) contacted us last week to catch up and ask a favour. Could we help him to promote a high profile international speaker Dr. Tom O’Bryan, who is visiting his club to give a seminar on [...]
Gymtopia Update: Zumba and World Food Programme Exercising to End World
Zumba is teaming up with the World Food Programme (WFP) with a new initiative called the ‘The Great Calorie Drive’ (WFP is the world’s largest humanitarian agency fighting hunger worldwide.) From April to June 2013, participants are encouraged to shake off their calories in Zumba classes worldwide, and Zumba will donate the equivalent of the [...]
Using Hyperlinked Icons in your Emails
by Client Support Services You have all of the latest and greatest interactive tools, yet you’re still unsure how to promote their usage and encourage your members to use them. Our specialty is helping you communicate to your members beyond the walls of your club and placing information in front of them for easy access. [...]
Ultima Xtreme Tae Kwon Recommends Retention Management
At IHRSA 2013 in Las Vegas, some of our clients stopped by to tell us how much they prefer Retention Management as their choice for member communication and attrition defense. Continuing with our posting of their videos here on our blog. Next up: Jill Merrell of Ultima Xtreme Tae Kwon
Axiom Fitness Recommends Retention Management
At IHRSA 2013 in Las Vegas, some of our clients stopped by to tell us how much they prefer Retention Management as their choice for member communication and attrition defense. Continuing with our posting of their videos here on our blog. Next up – JP Green, President of Axiom Fitness:
Retention Management Attends Central Regional MFA Conference
John Heppenstall attended the Central Regional MFA Conference in Akron OH this week and had this to say – “Thank you to Akron General for hosting the Central Region MFA meeting. We were happy to attend and support the medical wellness market.:
Gymbassadors
by Bob Shoulders Director of Social Media Services One of my favorite books on social media and general business acumen is “The Thank You Economy” by Gary Vaynerchuk. Gary comes from a small, family owned business background and he now oversees a burgeoning wine e-commerce business. He is also considered an expert on business [...]



