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“Yesterday morning I had one of those “bad feeling”  encounters in our lobby. A member had asked to see me about something important  which generally means it is not going to be good news. I found an elderly man  in his 70’s waiting and asked if he could talk in private (another bad sign).  He introduced himself and asked me if I was the one who sent out the member  e-mails, with a bit of hesitation I said “yes”. He told me he just received the  Happy Birthday e-mail and wanted to personally thank me for the note, he said  it made his day because no one was left to acknowledge his birthday. We  proceeded to have a nice conversation; I now know his first name (Jerry) and he  knows mine. I’ve been intending to send you a note to let you know what  a great retention (and sales) tool your service provides to our club.  Yesterday’s experience prompted me to get off my rear end and let you know  these encounters tend to happen since we began your program . We don’t rely on just one tool to retain our members but  your service does a much better job in the area of e-mail communication than we  could ever attempt to do in-house (and much cheaper). Combined with other  strategies we have seen measureable results including:1. Improved member retention through a recession. 2. Increased participation and non-dues revenue by utilizing  the e-mail invites. 3. Reduced work load for our staff who appreciate your  support staff and professionalism. We signed up with your service not knowing what to expect  and I can now say we are not only satisfied with increased member retention but  also surprised with the “intangible benefits “ that have come with the service  – like making someone’s day! Thank you!” Greg Boland, Marketing Director - Harbor Square Athletic Club

one more feedback

“We ran a trial with Retention Management alongside another provider of a similar product. Every club chose Retention Management as the product that gave them the best results. We are now looking to rollout to more sites.”

Paul Ramsay, Group Operations Director  - 3d Leisure

“I have known Jon in a professional capacity for over 5 years now, first at JHT and now at RM. Jon has always been a very professional and high quality operator. We have been using Retention Management for several months now and Jon’s service has been excellent and the product has delivered great results.” Paul Bodger, Director -  Anytime Leisure & Cardinal Sports

"Constant communication with members is a key factor in building  and maintaining a healthy client base and a growing dues line.  Two years  ago, while seeking ways to provide more structure and continuity to our  written messages to members, Cardio Express partnered with Retention  Management. Within the first month, it was clear that the benefits of  their service would pay off in dividends. While the automated emails  are reason enough to use Retention Management, it is the user  friendly platform on which you can send marketing broadcast emails that  transformed how we do business. In years past, we would spend tens of thousands of dollars  sending post cards and letters to our current and past member base to  advertise special offers. With Retention Management, we now send several  promotional email blasts to our members throughout the month with a better  response rate and significantly reduced expenses. The response that we see with  increased sales from ONE email blast, pays for the monthly rate of the  service, and then some. Your question should not be, "Can our business afford to use  Retention Management?"; it should be "How can we afford not  to?". Retention Management has become a staple in our monthly marketing  campaigns and will continue to serve as a valuable asset to the growth of our  business."

Kiara  Longo, Vice President - Cardio Express