Retention Management Announces Successful Launch at Fitness Industry Conference

CHARLOTTE, N.C., March 10 -- Retention Management announced today the successful launch of a new program designed to help fitness clubs retain members and significantly boost profits. Their Active Member Relationship Management Service (ARMS) ™ was introduced at the International Health Racquet & Sportsclub Association’s (IHRSA) 22nd International Convention and Trade Show in San Francisco.

“We are very pleased by the response we received from club owners and the industry in general at the show,” said Richard M. Ekstrom, President of Retention Management. “The interest and excitement from club owners could not have been better.”

Retention Management and its ARMS™ program is an e-mail based retention solution for club owners. The innovative patent-pending service provides health club operators with a cost-effective, internet-enabled program that creates individualized and interactive emails for each club member, keeping them informed and involved with their club.

“The fitness industry has always known that the more you integrate the member into the club environment, the greater a club’s likelihood of keeping them as a member for a long time. We, as an industry, have been trying to do that for years. However, it has always taken a significant commitment in payroll to be successful and our industry has some pretty tight margins. Now they can outsource this for a fraction of what it would cost them to do it in-house and we can do it much more effectively,” said Ekstrom.

Retention Management has been running a prototype of their service in two ProFit clubs in Charlotte, NC, and Washington, DC.

“It’s been great, there’s nothing like this out there -something that helps us impact the lives of all our members and is easy to implement," says Richard Mandley, president of Professional Fitness Management (ProFit). "Retention Management took the time to tailor the look and feel of the program that was best for our clubs, and then they do all the work.”


Chris W

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