Study Shows Email Messages Have Significant Impact on Increasing Healthier Lifestyle and Exercise in Individuals.

CHARLOTTE, N.C., June 16th -A recently published study has found that email communication has a significant positive effect on a person’s health and fitness. According to the study published in the June issue of the American Journal of Preventive Medicine (AJPM), using email to regularly prompt people to follow a healthier lifestyle resulted in measurable improvement in the person’s health and exercise regimen.

The study, conducted by Kaiser Permanente and NutritionQuest and funded in part by the Centers for Disease Control and Prevention, measured the impact of a program devised by a public-health professor at the University of California, Berkeley that delivered brief, regular emails to a group of individuals. The emails consisted of simple suggestions for healthier eating or improving exercise habits. Compared to a control group, those in the email program showed a significant increase in exercise adherence and healthier living.

The AJPM findings are consistent with a medical review published by the Center for a Livable Future at Johns Hopkins Bloomberg School of Public Health. Published in May 2009, the review (Periodic Prompts and Reminders in Health Promotion and Health Behavior Interventions: Systematic Review), found 11 studies conducted since 2006 that showed that periodic communication with participants resulted in a positive impact on a person’s health and fitness.

Retention Management has been providing a comprehensive email communication service to fitness centers since 2003. The foundation of the service has been an automated personalized email program that analyzes each member’s specific attendance pattern and then uses that data to assist the member in maintaining or developing a consistent usage pattern. These usage-based emails also include the latest health and wellness information designed to assist each member in leading a healthier lifestyle. The service also includes a new member integration program, marketing blast emails and prospect sales emails.

“This new study, along with those already published, further validates how our service not only assists members in achieving their goals, but provides our customers with a distinct operational advantage over their competitors. Members who achieve results are not only happier members but retained members,” said Richard Ekstrom, President and Founder of Retention Management. “Since our inception, we have been helping hundreds of centers deliver better results to millions of members in the US, Canada, the UK, Australia and New Zealand.”
About Retention Management:
Retention Management, a privately held company, generates custom emails to members and prospective members on a health/fitness center’s behalf, focusing on new member orientation, member attendance, health/fitness education, new member sales and the automation of attrition defense systems. Their company manages the complexities and time demands of running a comprehensive member communication program for health/fitness centers.

Christopher J. Werte
Director of Marketing
Retention Management
1-800-951-8048 Ext. 4
Skype: chris.werte


Chris W

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