Retention Management Hires Bob Shoulders, Former IHRSA Board Member, to Lead New Social Media Division

Some great new things are happening at Retention Management and we will be making several announcements through-out the end of the year letting you know of all that we have been up to and what it means for you and your Fitness Center. Read our first announcement below:

Retention Management Hires Bob Shoulders, Former IHRSA Board Member, to Lead New Social Media Division

June 29, 2011, 11:00 AM GMT
Charlotte US, June 29, 2011 – Retention Management, the industry leader in automated email communication, has hired Bob Shoulders to lead its new Social Media Division. Bob, a veteran of the fitness industry, has served on the IHRSA Board of Directors from 2005 – 2010 and was the General Manager / Owner of the Fayetteville Athletic Club for 15 years. He and his wife Katherine will be working with a new team which has strong ties to the fitness industry and the social media industry. The hire of the Shoulders is effective immediately.

“We are very excited about Bob joining Retention Management and leading our new social media initiatives,” said Richard Ekstrom, President of Retention Management. “With Facebook having over 600 million users, Twitter with over 200 million users and FourSquare now up to 10 million users, social media continues to grow and is having a huge impact on our Industry. Similar to our email service in which Retention Management executes the delivery for the club, our Social Media division will also execute strategic social media initiatives and not just make recommendations. Our job will be to make it easy for fitness centers to develop a very strong social media presence.”

“I am extremely happy to join Retention Management,” said Bob Shoulders. “Our Social Media team brings over 50+ years experience in the fitness and social media industry and will focus specifically on a fitness center’s needs. This is an exciting time for the industry and the growing communication platforms present great promise and challenges for clubs. Katherine and I are excited about this phenomenal opportunity to provide clubs with additional tools to be successful within the expanding world of technology and social media.”

About Retention Management:
Retention Management, a privately held company, generates custom emails to members and prospective members on a health/fitness club’s behalf, focusing on new member integration, member attendance, health/fitness education and the automation of attrition defense systems. Their company manages the complexities and time demands of running a comprehensive member communication program for health/fitness clubs.

Christopher J. Werte
Director of Marketing
Retention Management
1-800-951-8048 Ext. 4
Skype – chris.werte


Chris W

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