Preparation, Adaptation and Education: How to improve your member contact methods to get your absent members to return
Written by Guy Griffiths for Retention Management
When it comes to maximising member retention, we all know communication is vital. Face-to-face contact is paramount, which is fine for the members who are in your club. But what […]
e-can’t, e-can, e-comms
Written by Jon Nasta, UK MD, Retention Management
At the recent SIBEC EU networking event in Croatia, associates for Wahanda (www.wahanda.com) delivered a key note speech that made such an impact on the majority of delegates attending that it dominated discussions for the duration of the event.
Wahanda highlighted many ways of using social […]
Health Clubs “Push the Button” of Email Communication, Part 2
Written by Jon Nasta UK MD, Retention Management
Last time, we talked about why email is so important to running a successful health club. With a recent independent study showing that email communication has a significant positive effect on a person’s health and fitness and the […]
Health Clubs “Push the Button” of Email Communication , Part 1
Written by Jon Nasta UK MD Retention Management
A recently published study has found that email communication has a significant positive effect on a person’s health and fitness. According to the study published in the June issue of the American Journal of Preventive Medicine (AJPM), […]
“Just Five Minutes”
Written by Jon Nasta MD
UK Managing Director, Retention Management
The warm smile and friendly “hello, how are you?” from reception, the encouraging comments from the fitness staff as members go through their workouts, the duty manager that holds the door open as a member walks in are all part of the complete package […]
I like to believe that the majority of owners and managers have a good grasp on the importance of providing good service to their members, its impact on retention and, thus, their club’s overall success. Great customer service definitely starts at the top but if it does not reach your members through your front line […]
As you look around the club at your members working out, you probably recognize the majority of them as active, happy members and you aren’t too worried that they are going to cancel. Why? Because you know them, they know you, they participate, they are involved, they feel comfortable, there is a connection between them and the club – they are getting value out of their membership investment and are being touched by your club regularly.
Much is constantly written about specific things or actions that clubs can take to combat attrition. However, with the multitude of tactics comes one important fact: they must be delivered in unison throughout the membership experience for optimal long-term retention advancements.
Focus on Stopping the “Churn” Factor
By Richard Ekstrom
June and July’s Club Insider article by Norm titled Wall Street … What the Experts Think About The Health Club Industry where he interviewed David King, Senior Managing Director of Bear Stearns Merchant Banking, John Maxwell, the Managing Director of Fixed Income Research of Merrill Lynch and Paul […]
Key Characteristics of High Retention Clubs
By Richard Ekstrom,
President
The natural tendency to use aggressive new member acquisition to grow your fitness business has become a strategy of the past as market penetration has increased and the marketplace has grown even more competitive. Amplified attention, therefore, should be given to member retention.
Member retention is an […]