How do you calculate Retention?
Richard Ekstrom
President

Webster’s defines retention (ri-tent-shun) as, the act of keeping in your possession.

Retention certainly receives a tremendous amount of discussion and press in our industry, rightfully so because of the key role it has in the financial success of every club. However,
• Do you know what your club’s retention numbers are?
• Do […]

Retention Takes Action
Richard Ekstrom
President

Retention issues in our industry often receive front page headlines but routinely get pushed to back page status when it comes to taking action.

Below is a typical, and very important, message that many clubs convey to their members:

“I know it takes time to develop a habit and I know it’s very […]