A recent IHRSA Tip outlined ten steps club operators can take to improve their membership retention. The response was overwhelming: most readers asked for ten more! If the industry has an Achilles’ heel, membership attrition is certainly it. While there is no one-size-fits-all solution, the following suggestions can help you improve your club’s retention.

10 Ways to Keep Your Members (Happy!)

IHRSA Tip - April 19, 2006

The health club industry enjoys great success in selling memberships. However, for every 15 million members who walk in the front doors, 12 million exit through clubs’ back doors. Membership attrition represents a financial loss for owners, an opportunity loss for managers, and an […]