As you look around the club at your members working out, you probably recognize the majority of them as active, happy members and you aren’t too worried that they are going to cancel. Why? Because you know them, they know you, they participate, they are involved, they feel comfortable, there is a connection between them and the club – they are getting value out of their membership investment and are being touched by your club regularly.

Much is constantly written about specific things or actions that clubs can take to combat attrition. However, with the multitude of tactics comes one important fact: they must be delivered in unison throughout the membership experience for optimal long-term retention advancements.